Don’t overlook the power of simply saying, “Thank you,” to someone — especially when it comes to business. You can certainly say it over the phone while conversing with clients, but direct mail has more staying power than any other form of communication. Why? Because a MarketReach study has shown that 75% of business mail stays in the home for at least a month and is revisited an average of 5 times by potential customers. Who knew that mail could get that much attention!
The thank you card in many ways is a rare form of communication not many business owners capitalize on today. While most businesses rely solely on digital communication, sending a physical thank you card sets you apart. Consider this: only 26% of millennials send thank you cards compared to 46% of boomers.
It may sound time-consuming to do this task, but that’s why PCM Integrations has made it super easy for business owners to manage. With our Salesforce integration, opportunities can receive a thank you card automatically, as soon as they go from lead to closed sale.
How do automated thank you cards work?
Imagine working on closing one particular prospect for weeks. When you have officially closed the opportunity, you click a button in Salesforce moving them from potential to closed. As soon as that happens, with the PCM Integration in place, a thank you card is automatically mailed to them!
Your new customers will love receiving a special thank you card for their business in the mail as it will show extra appreciation for their purchase.
These thank you cards can be customized to your specifications too. Upload your own design or work with our team of professional designers to create a custom one for your business.
Features you can include in your thank you card design:
- Variable Data: Include your contact’s first name to address them personally. You can also include details about their purchase or your specific business relationship.
- A QR code that brings them back to your website, or to fill out a form.
- An offer that instigates another purchase.
- A welcome gift code.
- Message in a handwritten font to give them the impression you really care.
What are the main benefits of setting up a custom Salesforce flow automations?
The main benefit of adding this integration to your Salesforce account is saving time, but you’ll also be setting yourself up for lasting results. Here are some reasons why a thank you card to an opportunity could make all the difference in your long-term success.
Forming Lasting Business Relationships and Establishing Customer Loyalty
It takes time, thought, action and effort to show that you really care. That’s why a card has a big impact on customers. They know you took the additional time and resources to reach out, causing them to want to stay in touch with you and make more purchases in the future.
Leaving a Lasting Impression
We mentioned thank you cards have staying power. Now let’s dig a little deeper. The 2021 University of Tokyo study went over the benefits of reading on paper. They found that physical materials can actually enhance memory recall. How amazing is that! By creating a thank you card customers might display, you’re not just expressing gratitude, you’re potentially creating a long-lasting reminder of your brand that can lead to future business.
How do I get started on automating thank you cards in Salesforce?
To get started all you have to do is speak to one of our experts! Contact us today and visit pcmintegrations.com/salesforce to learn more about our Salesforce integration.