In The Press
Target Anonymous Website Visitors in their Postal Mailboxes!
How many of your website visitors come and go without ever giving you their contact information?
What if you could follow up with these prospects who were interested enough to visit your website, but never filled out a form on your website, by sending retargeted direct mail pieces right to their home USPS postal mailboxes? Per Marketo, Only 4% of website visitors are ready to buy right away. Per Salesforce, it takes 6-8 marketing touches to generate a viable sales lead. Following up with prospects is vital and well worth the marginal additional cost of doing so.
With Website to Mailbox, you now have the power to send physical print postcards to prospects who visit your website even before they’ve provided you with their contact information. Website to Mailbox works by capturing the IP address of the visitors and seeing if there is a match to their physical address. If a match is found, and the prospect fits your predetermined qualifying factors, a retargeting postcard is mailed automatically within 24 hours. If you are currently driving prospects to your website through digital marketing efforts, Website to Mailbox gives you the ability to increase credibility by 49% by putting a physical mail piece in front of only your most qualified prospects2.
About 96% of visitors will leave your site before filling out a form1.
How Website to Mailbox Works
Set Up Your Retargeting Tracking
We’ll help you get a tracking tag set up on your website and set the criteria for which website visitors you want to send physical print postal mail pieces. You will have the ability to target visitors to certain web pages, exclude visitors to specified web pages, set a geographical target area, and suppress against a customer list. You’ll also be able to set daily and monthly limits to stay within a preset budget and set the criteria for whether or not you want to re-mail to prospects who return to the site at a later date, and if so at what time intervals.
Create Your Retargeting Campaign
We’ll create a mail piece design that is tailored to the visitors being targeted, and optimized with the 12-points of a successful design that we have discovered after producing campaigns for 97,961 businesses nationwide.
Launch Your Campaign
Once you approve your setup criteria and the design(s) you will be using, your campaign will go live. Visitors will immediately begin matching to physical addresses and receiving targeted mail pieces.
Analyze Your Activity & Results
Your Website to Mailbox activity and results will be tracked and displayed in your easy-to-read dashboard. You’ll be able to see how many cards were mailed, plus when they mailed and where they were mailed to. You’ll even be able to see how many of these card recipients returned to your website after receiving a card!
Sources:
- 1 Unbounce Conversion Benchmark Report – https://unbounce.com/conversion-benchmark-report
- 2 Royal Mail MarketReach, Neuro-Insight, 2018 – https://www.marketreach.co.uk/