Ever feel like your messages are getting lost in the digital void? HighLevel agencies and subaccounts know the struggle. We juggle SMS, FB Messenger, emails, and more, but are we truly connecting with contacts and having our communication heard?
Customer retention has long since been the golden ticket to success. Studies show a 5% bump in retention can lead to a 24-95% profit increase. It goes to show you that consistent, meaningful communication is the lifeblood of customer retention. Yet, many businesses rely on only emails with dismal response rates…
Of course, getting any response is great! But is it the kind that ignites a connection? Imagine this– a tangible message with a response rate up to 9 times higher than other channels! That’s engagement magic right there.
Enter integrated direct mail, the secret weapon for building loyalty. Direct mail offers a unique and personalized way to connect. It’s a non-intrusive message that lands right in your prospect’s home, cutting through the digital noise and sparking their interest. Research shows direct mail can boost multichannel campaign performance by a staggering 84%.
This is where PCM Integrations comes in. We’ve seamlessly connected with HighLevel CRM, allowing agencies and subaccounts to integrate postcards into their marketing funnels with ease. Set up automated triggers to send targeted postcards based on specific actions, fostering deeper connections and building lasting customer loyalty.
Here are some common ways you can use automated direct mail in HighLevel marketing to increase annual revenue and strengthen your relationships with customers, clients, and other partnerships:
Birthdays
Everyone has one, so why not use a birthday as an opportunity to connect with a prospect or customer? Once the dates are in your system, birthday cards can be mailed out automatically as part of a triggered workflow. First select exactly when you want the mailer to go out, such as the week before, then configure the birthday card template design you want to mail in the platform.
Tip: include an offer code, such as a discount or free gift, to instigate the recipient to make a purchase.
Even if you don’t include an offer, the gesture will still signal to the person that you are a business that cares to reach out during those special moments in life.
Anniversaries
Anniversaries are another perfect occasion for a mailer. These milestones are often celebrated with vacations, dinners, and other family meetups. Depending on what industry you are in, an anniversary is a revenue-generating trigger that could cause the couple to book a trip, make a dinner reservation, or buy a gift for the other person.
Holidays
It doesn’t matter which holiday you want to focus on, but any annual holiday is a good opportunity to reach out to prospects and customers. Select which holidays you want to focus on throughout the year — whether it by Christmas, Mother’s Day, 4th of July, etc — input the data into a HighLevel workflow, and then just sit back and let your automated mailers go out at the appropriate time. As your holiday mailers go out, track your responses and incoming revenue for future plans.
Stage Changes
Any time your prospect moves from an opportunity to a closed sale, or even a warm lead, you can mail out a postcard. The click of a button in HighLevel that moves an opportunity from one stage to another will trigger the mailing, giving you more time to focus on nurturing the relationship and following through with the sale.
If you can dream up the right opportunity to connect with a contact, PCM Integrations powered by HighLevel can help you achieve it! If you want to send a special hello card to a person you just met, or want to reconnect with a relationship you’ve had established for years, direct mail is the perfect way to show someone you mean business.
Want more information? Speak to one of our integration specialists today and receive all the details you need to take advantage of this opportunity to grow your business.