If you use HighLevel, it’s no surprise! More than one million businesses are on the platform. The all-in-one marketing and sales tool is very user friendly, but there is a new application you may want to take advantage of to connect with customers and generate even more leads.
Currently, HighLevel users can manage their website landing pages, calendars, text conversations, inbound phone systems, emails and more all in one convenient place. This multichannel marketing framework allows businesses to simultaneously connect with prospects and customers in a variety of ways.
Yet direct mail is often the marketing channel that is neglected in this marketing formula. According to a recent study, 84% of marketers report that direct mail improves multichannel marketing campaign performance. Additionally, one study said that direct mail response rates are 5 to 9 times higher than any other advertising channel.
The great news is that PCM Integrations has made it possible for you to mail postcards to your HighLevel contacts with just a couple clicks right inside the HighLevel platform.
When you use our app you will also be working with a professional marketing company that has 25 years of experience in the direct mail technology industry.
We have our very own in-house printing facility, quality control staff who oversee operations, and exclusive deals with the United States Post Office for reliable and affordable postage rates.
Beyond experiencing the comfort of knowing that the printing of your postcards will never be outsourced to a third-party, you’ll have access to hundreds of postcard designs that have been proven to deliver real results. Many of the postcard templates within the app have led to increased response rates and annual revenue for our customers. Our catalog of successful designs goes back to 2005!
Here are some ways the HighLevel PCM Integrations App makes direct mail marketing for your business simple, effective and affordable.
Send Postcards with Ease within the HighLevel Interface
After installing the PCM Integrations direct mail application, you’ll be able to mail postcards to your contacts in just a couple of clicks.
Once you are inside the postcard template library, you’ll be able to select a template from our large gallery of designs that have been tested and optimized for success. Or, you can upload your own design.
You can also filter the postcard designs by size, industry, and occasion. For example, you can mail a birthday, welcome, or follow-up postcard to any contact in your database.
After configuring your design, and setting up your triggers, your postcard is ready to send! The entire process is simple and seamless. You avoid the headache of switching between different platforms and only use it when you need it!
Personalize Your Postcards with Variable Data
Research shows that 84% of people are more likely to pay attention to a direct mail piece if it was personalized to them. Another study by the Rochester Institute of Technology also found that the response rate of direct mail increased 135% when it was personalized by the recipient’s name and was in full color.
With our apps ability to add a personal touch to direct mail campaigns, such as names, addresses, photos, and more, you can foster stronger connections and increase response rates.
Save Time with Direct Mail Automation Features
You’ll be able to save a lot of time and energy by automating direct mail campaigns with your HighLevel system. Set up automated workflows to streamline processes, from campaign creation to follow-ups. This ensures a consistent and efficient marketing strategy.
For example, you’ll be able to automate mailings based on certain events like adding a new contact, following up with a lead after a set amount of time, or even promoting to your current customer list with postcards weekly, monthly, or any amount of time you decide on.
As a result, you reliably maintain these crucial connections and foster deeper brand loyalty over time. Research also verifies the potential success a business owner can achieve through marketing automation. According to HubSpot, marketers who use automation tools are 95% more likely to affirm their marketing strategy was effective compared to those who didn’t use automation.
If you are looking to streamline your direct mail marketing and boost results, give the PCM Integrations HighLevel app a try! Few other apps allow you to create beautiful mail pieces and automate personalized direct mail campaigns all within the same platform.
Interested in learning more?
Contact us today to schedule a demo or visit pcmintegrations.com/highlevel to see all the features available within the GHL app!