Efficiency is a company’s best friend when it comes to navigating today’s fast-paced world. Thanks to tools like HubSpot, HighLevel, Salesforce, and more, marketing automation has become the go-to strategy for many businesses. The dream used to be reaching hundreds of people without breaking a sweat. Now, it’s about cutting through the noise of all those other automated messages. That’s where direct mail shines. It’s a fresh way to connect with customers and prospects in a world flooded with digital messages.

Automated mailing services are finally popping up, and this is just the beginning. Businesses can transform operations through direct mail while saving time and boosting ROI.

What are Automated Mailing Services?

Automated mailing services is the process of sending out physical mail automatically based on predefined triggers or schedules. This technology leverages software to streamline communication, ensuring your messages reach the right people at the right time.

These mailing services also allow you to create customized workflows. These workflows can include welcome messages, follow-ups, promotional offers, and more. By automating these tasks, you free up valuable time to focus on other critical aspects of your business.

Yes, automated mailing systems can be a game-changer, and here are 10 key statistics that prove it:

1. When asked about new ideas and strategies for future campaigns, marketers indicated direct mail automation is the most likely to be tested this year (84%), just edging past creative and digital integration strategies (83% each). Direct Mail Industry Report 2023 (2023)

2. 91% of marketers believe integrating direct mail and digital channels has a positive impact on campaign performance. Direct Mail Industry Report 2023 (2023)

3. Nine out of ten marketers are focused on mail automation optimization and scale. Direct Mail Industry Report 2023 (2023)

4. 76% of B2B marketers rate the ability to automate mail creation and delivery tied to buyer purchase signals and behavior as valuable, with 32% rating it as highly valuable. Forrester Opportunity Snapshot (2022)

5. 84% of marketers report that direct mail improves multichannel campaign performance. Demand Metric (2020)

6. 59% of marketers are taking steps to better integrate their use of direct mail with other channels. Winterberry Group (2023)

7. 60% of consumers say they are extremely/very likely to respond to an advertising promotion when they see it across multiple channels. The Direct Marketing Revolution Report (2023)

8. Marketers who use 4-6 channels in their multichannel campaigns report the best response rates. Demand Metric (2020)

9. 84% of people in a study said they were more likely to open/pay attention to a direct mail piece if it was personalized. InfoTrends (2015)

10. A study by Frank Romano and David Broudy revealed the response rate to direct mail increased by 135% when it was personalized by the recipient’s name and was in full color. When all factors were combined—name, color, and database information—the response rate went up even higher to 500%. “An Investigation into Printing Industry Demographics.” By Frank Romano and David Broudy, Rochester Institute of Technology (2010)

Direct mail automation can be a powerful tool to add to your marketing mix. It’s a fresh approach that can yield impressive results.

Intrigued by the possibilities of automated mail?

Contact us today and see just how easily you can get started.