Every business strives for stellar customer reviews, repeat purchases, and a loyal customer base. But did you know that 93% of people check reviews before deciding to do business with someone? Platforms like Amazon demonstrate just how vital reviews and customer satisfaction are to a business’s success—showing the immense trust people place in the opinions of other customers. Plus, reviews aren’t just about trust—they actually boost sales by an average of 18%, making them a simple yet powerful way for businesses to grow.

When it comes to earning glowing 5-star reviews, there are plenty of strategies to try: encouraging reviews after a purchase, offering incentives for feedback, engaging customers on social media, and delivering excellent customer service. In fact, 77% of users would leave a review if asked, making it easier than ever to gather feedback with the right approach. But one method outshines the rest—automated direct mail review invites.

Time-tested direct mail receives rave reviews from marketers around the world—often surpassing digital marketing results. Direct mail offers a tangible, and proven way to boost leads, conversions, and sales. According to the 2023 Direct Mail Industry Report, consumers genuinely enjoy receiving mail.

Need the marketing proof? Check out these stats:

  • 85% of marketers agree direct mail delivers the best conversion rate of all channels they use, up from 74% in 2023CompereMedia (2024)
  • Marketers report better response rates — a lift of 18% — when direct mail is included in the multichannel mix. Demand Metric (2020)
  • 25% of people bought something as a result of receiving mail in the past 12 months. Royal Mail MarketReach (2020)
  • 70% of people said mail, rather than email, gave them a better impression of the company that sent it. MarketReach (2020)

How to Launch Automated Direct Mail Review Invites

Launching a direct mail campaign doesn’t have to be complicated. With PCM Integrations, you can automate the entire process, eliminating the manual effort of setting up each mailing. Here’s how it works:

1. Connect Your CRM Software: By integrating your CRM through tools like Zapier, you can streamline the process of sending personalized letters and postcards to your customers. Popular CRMs like Salesforce, NetHunt CRM, and Vendrive CRM can be configured to manage customer data and trigger automated mailings.

2. Set Up Targeted Campaigns: Use customer data to create segmented and targeted mailing lists. For example, you can set parameters based on customer location, purchase behavior, or demographics to ensure your messages reach the right audience.

3. Automate Review Requests: Automate postcards to send after orders are placed, asking customers for reviews after their purchases. Studies show that 77% of consumers are willing to leave a review when asked, and 85% trust online reviews as much as personal recommendations. Direct mail provides a non-intrusive way to make this request, increasing the likelihood of positive reviews.

Whether you’re looking to grow a loyal customer base, boost positive reviews, or drive repeat purchases, direct mail is the proven solution to help you succeed. However, the principles of using direct mail to boost engagement and loyalty apply to all types of businesses.

Learn how integrating an automated review system into your software or CRM can streamline the process and elevate your users’ success.

Schedule a demo today with PCM Integrations to get started!