As we settle into the New Year, it’s an opportunity to create a fresh start and explore new avenues for business growth. Have you become crystal clear on what you want to accomplish in 2025? A clear and actionable marketing plan is essential—not just for staying ahead of the competition, but for achieving your goals.

Why is a New Year marketing plan important?

The landscape of business and marketing evolves constantly. What worked last year may not deliver the same results now. By revisiting your marketing strategies, you can identify new trends, reassess your goals, and allocate your budget more effectively.

It may be time for a refresh of your marketing channels. Did you know that one of the newest, and best-performing marketing strategies is direct mail automation?

Automation allows you to not only target your prospects faster than ever before, but also consistently bring in new leads – without the additional effort and cost — and foster stronger customer relationships.

You can automate so many of your marketing communication channels like email, social media, and SMS messaging. But in truth, direct mail is actually the best performing marketing strategy of all because people love holding a tangible message in their hands.

There are in fact many reasons why direct mail automation is the optimal choice, but here are a few statistics that confirm it:

• 85% of marketers agree direct mail delivers the best conversion rate of all channels they use, up from 74% in 2023. CompereMedia (2024)
• 90% of marketers agree that Integrating direct mail and digital channels has a positive impact on campaign performance. Direct Mail Industry Report (2024)
• 88% of marketers say that the use of printed marketing materials is effective at driving leads for their business. Allegra & Ascend2 (2024)
• 97% of direct mail users see higher response rates with personalized/customized direct mail and 56% said that response rates were significantly higher with personalized/customized direct mail. Keypoint Intelligence (2024)

In order for direct mail automation to work, you need to connect to a print and mail API. PCM Integrations’ direct mail software allows you to easily automate your postcard mailings, even sending out printed materials daily!

This means that you have the potential to engage leads to bring them to conversion every single day. A big reason this works so well is that the API connects to your customer relationship management system (CRM), like Salesforce, Zoho, and HighLevel, so that all of your contacts are easily organized and categorized into groups already for easy marketing mailings.

For example, let’s say you have an entire list of new contacts you just put into your CRM from a recent event. To target all those new people you just engaged with, set up a triggered mailing with PCM Integrations API.

Since the interaction is fresh, and you were able to send them a professional and friendly postcard in the mail just a couple days afterwards, you are already on your way to improving response rates and relationships with prospects.

There are so many ways you can take advantage of the convenience of direct mailings through this direct mail CRM. The possibilities are endless!

The first step is trusting us with the best direct mail automation software out there—because we know we are.

Please share with us your goals to get response rates up and reach your goals in the new year. We’d love to help you out.

Contact us for a free demo and consultation. We will show you how it all works.