Have you ever received a tear-apart letter in the mail? Most of us have because the most official documents come in perforated letters, like tax documents, foreclosure notices, federal aid checks, voter registrations and more.
This means that recipients recognize that the message inside is important and they are more likely to open it immediately. In fact, statistics show that snap packs have up to a 95% open rate! More opens gives you more opportunities to get leads and increase annual revenue.
Snap pack mail has been around for a long time, but now you can automatically send these pressure seal mailers through PCM Integrations’ direct mail API!
After setting up automated triggers with PCM Integrations, snap packs are mailed out automatically based on activities within a customer relationship manager software or other lead nurturing software.
Here are some ideas on how snap pack mail could be used in your marketing strategy:
- Mail out special offers, like coupons, online discount codes and free gifts
- Notify recipients of key information about their subscriptions or policies, such as renewal notices or updating insurance policies and more
- Send event announcements to stay connected with customers or clients
- Advertise customer surveys to increase engagement
Snap packs are also a great option for a variety of businesses in different industries. Here are a few more examples of how businesses are using pressure-seal mailers to bring in revenue:
- Real Estate and Land Investors can use snap pack mailers as Check Mailers for marketing, offering X amount to purchase someone’s property or land. For example, a real estate investor could automatically send snap packs to property owners that fit within a certain home value bracket, offering them $50,000 in cash for their vacant real estate.
- Financial Lenders such as credit unions, banks, or other financial institutions can use snap packs to send “you are preapproved for $XX” when someone’s credit score reaches above a certain point.
- Insurance Software Companies can integrate snap pack mailers into their system, allowing their users to automatically send snap packs as policy renewal reminders, premium notices, and share additional coverage options. Snap-Packs have an open rate of up to 95% which makes it the perfect choice when sending these time-sensitive communications.
What could trigger a snap pack mailer? Any action taken by a customer or new entry in a CRM can trigger a snap pack mailing, such as an entry of a new lead, a customer makes a purchase, a customer’s subscription is about to end, or a client submits a form.
To use the PCM Integrations pressure seal mailer API for marketing, businesses simply need to create an account and connect to the API key. Once integrated, you can start sending snap pack letters in a click. It’s that simple!
Learn more about getting started here: How to Send Automated Direct Mail Letters Using an API: A Step-by-Step Guide
Interested in creating your custom integration?
Start sending snap pack mailers today by setting up a free account or contact us to schedule a free demo!