There is a lot of competition among insurance providers due to the high demand of the different types of insurance plans. This makes creating plans for marketing insurance a crucial part of bringing in new clients. But you don’t want to select just any marketing strategy. Integrated marketing plans that include snap pack direct mail pieces and hyper-targeted mailing lists can help grab the attention of your prospects and bring about higher responses.
What are snap packs?
Snap packs are a type of direct mail that has tear-off edges and an official appearance. They are usually folded and sealed, requiring the recipient to tear along perforated edges to reveal the contents inside. Snap Packs mimic official documents and increase the likelihood of being opened due to their perceived importance.
Because of this format, the snap pack sparks curiosity and prompts the recipient to open and explore the content. This is why they are so effective for insurance direct mail marketing. When crafted strategically, snap packs can deliver messages like insurance enrollment letters that are read rather than discarded.
Why is snap pack direct mail especially effective for insurance providers? Here are a few benefits to consider:
1. Snap Pack Mail Builds Trust with Prospects Leading to More Clientele
Direct mail is on the top of the list when it comes to the most trusted marketing messages. One study asked 1,200 consumers which advertising channels they trusted more, and 76% of the group said they trust advertisements they receive in them mail.
Since businesses take printed ads more seriously than digital ads, your snap pack mailer will give you an edge on the competition.
2. Snap Pack Mail Creates a Sense of Urgency and Increases Response Rates
When you receive a mailer with tear-off edges, you automatically assume there is an important message inside, like that long-awaited check or the bill you’ve been dreading. Because of that, snap pack mail has an even higher open rate than regular mail. Marketers that have sent snap pack have found that they have up to a 95% open rate.
More responses equals more direct mail leads for you to chase down and convert into solid revenue for your insurance business.
3. Snap Pack Mail Increases Brand Recognition so that Prospects Choose You Over Competitors
Snap packs can be customized in various ways to align with your brand’s identity. From the quality of paper to the color scheme and message tone, you have ample room to infuse your specific message into each mailer. This customization helps forge a more personal connection with the audience, reinforcing brand identity and encouraging engagement.
4. Snap packs have a high return on investment due to affordability and scalability.
Compared to other direct mail formats, snap packs are relatively affordable, enabling small businesses to execute large-scale campaigns without breaking the bank. With PCM Integrations’ automated mailer packages, you can mail thousands of snap packs and receive bulk discounts in order to increase your opportunities to generate more revenue than you could imagine. Since our snap pack campaigns are scalable, businesses can also stick to a budget that fits their specific needs. Whether you decide to mail thousands or hundreds of mailers, PCM Integrations will work with you to find a solution that helps you achieve your goals.
What are my options when it comes to Snap Packs?
Snap Pack mailers have just as many targeting options as regular postcards or letters. You can either purchase a mailing list through the API, or you can connect your Customer Relationship Management (CRM) system to our direct mail platform and automatically mail snap packs based on triggers.
If you choose to purchase a mailing list, you have many options for targeting the local residents in your community who need insurance the most.
For example, when marketing Medicare insurance, you can select a mailing list that targets men and women turning 65.
Or, when selling general health insurance plans, you can target the unemployed or young adults who are not allowed to be on their parents’ insurance plans any longer at a specific age.
If you decide to go the automated route, you’ll be automatically mailing snap packs based on triggered actions like adding a new contact to your CRM, when a certain date hits before an event, or when a contact has a birthday.
Both of these targeting options help your snap pack marketing campaigns achieve amazing results. The more hyper-targeted your campaign is, the better chance you have of reaching the right audience and generating responses.
Whatever your needs are, our integration experts can help you achieve the right automated campaign using snap pack mailers that are perfect for your business. Contact us today to start and reach your insurance business goals!