Let’s be honest, digital fatigue is real. People are bombarded with emails, texts, and ads all day long. That’s why direct mail stands out. It has a 95% engagement rate and gets interacted with at least four times in the average home. In fact, 55% of people say they pay more attention to direct mail than digital ads. And when it’s personalized? Even better. 84% of recipients are more likely to open and read it.
For vet clinics, that’s a big opportunity. Pet owners need reminders, updates, and the occasional nudge, and direct mail is a great way to reach them. When it’s paired with veterinary practice software like Shepherd, ezyVet, or Vet Radar, sending mail becomes just as easy as sending an email.
While digital reminders, like emails and texts, are common ways of keeping up communication with pet clients, they are often ignored, leading to missed appointments and lost revenue.
Direct mail on the other hand offers veterinarians a trusted, high-response alternative. This is especially important since animal lovers highly value trust.
On average, 67% of people trust mail more due to privacy concerns, and direct mail is 17% more likely to catch attention than email. For veterinary clinics, this means higher engagement and more scheduled visits.
Since direct mail is highly trusted, a postcard in the mailbox from a vet clinic will help build stronger relationships with pet owners, increasing engagement and retention. In turn, higher responses equal more appointments and more annual revenue.
Top Direct Mail Marketing Ideas for Vet Clinics:
- Appointment reminders: Create triggers and send postcards a week before scheduled visits to remind pet owners about upcoming vaccinations, annual checkups, dental cleanings, and other essential care.
- Client re-engagement: Bring back pet owners who haven’t brought their pet in for a long time by mailing them a personal letter. Grab their interest again with discounts or promotions for special services.
- Pet birthday cards or special promotions: Sending a personalized postcard for a pet’s birthday or special promotion—mentioning their name or favorite treat—can make a big impact. These thoughtful mail pieces not only delight pet owners but also drive results: 97% of direct mail users see higher response rates with personalized mail, and 56% say the lift is significant.
A direct mail API connected to a vet clinic’s software program will supercharge any marketing campaign and make the process easier. Vet clinics can automatically mail postcards or letters with ease and access all the possible tools for customized and personalized mailers.
To learn more about direct mail API and all the automated triggers included, contact us today!