PCM Integrations is now offering business reply envelopes (BREs) as an add-on to any direct mail campaign. BREs are pre-addressed envelopes that recipients can use to return mail without having to pay postage. This makes them a convenient and affordable way to collect leads, customer feedback, and other important information.

BREs can be an effective campaign add-on for any demographic, but they can be especially effective for millennials and baby boomers in industries such as non-profits, membership organizations, insurance, and retirement planning. This is because BREs provide a convenient way for recipients to respond to your campaign, which can lead to increased conversions and sales.

Here is a use case for a non-profit organization using BREs for their direct mail campaign:

Non-profit organization: American Cancer Society

Campaign goal: Increase donations to support cancer research

Target audience: Older adults (age 65+)

Campaign strategy: Send a BRE to older adults who have donated to the American Cancer Society in the past. The direct mail piece could include a personal message from the organization’s CEO, as well as a testimonial from a cancer survivor who has benefited from the organization’s research. The letter could also include a link to a donation page where recipients can easily make a gift OR by sending a donation through the mail with the BRE.

BREs can be a very effective tool for non-profit organizations to reach their target audiences and raise funds. By making it easy for people to donate, non-profits can increase their chances of success.

PCM Integrations’ BREs offer a number of benefits for businesses, including:

  • Convenience: BREs make it easy for recipients to respond to mail campaigns, which can lead to higher response rates.
  • Improved customer engagement: BREs can also help to improve customer engagement. When recipients return their BREs, they are providing you with valuable information that you can use to improve your products, services, and marketing campaigns.
  • Flexibility: BREs can be used for a variety of purposes, such as collecting leads, customer feedback, contest entries, and more.
  • Integration: PCM Integrations’ BREs are fully integrated with its direct mail automation platform, making it easy for businesses to create and manage their campaigns.

PCM Integrations’ BREs are a versatile and effective tool that can be used by businesses of all sizes to achieve a variety of goals.

Here are some tips on how to use BREs as an add-on to your direct mail campaigns:

  • Target your audience: BREs are most effective when used to target specific audiences. For example, you could use BREs to target new leads, customers who have not purchased from you in a certain period of time, or contest entrants.
  • Make it easy to respond: Make sure that your BREs are easy to understand and complete. Include clear instructions on how to return the envelope and what information you are requesting.
  • Offer an incentive: You can increase response rates by offering an incentive to recipients who return their BREs. For example, you could offer a discount on a future purchase or a chance to enter a contest.
  • Track your results: Track the results of your BRE campaigns so that you can see what is working and what is not. This will help you to optimize your campaigns and improve your results over time.

Want to learn more about how you incorporate BREs into your automated mailings?

Schedule a demo today to experience how effortless it is to integrate BREs into your automated direct mail campaign.