Account-Based Marketing (ABM) is a focused growth strategy where marketing and sales work together to identify high-value companies and create personalized campaigns to win them over. Instead of marketing to everyone, ABM zeroes in on the right accounts, the right people, and the right message.

If your company sells B2B or chases executive-level accounts, account-based marketing (ABM) isn’t just a nice-to-have — it’s a revenue engine.

In fact, 61% of B2B marketers say ABM is essential, and those who embrace it see:

But here’s the truth:

ABM only works if your outreach cuts through the noise.

And that’s where most marketers get stuck.

  • Email is cheap — but too easy to miss, delete, and ignore
  • Digital ads are easy — but unlikely to get noticed (and more likely to annoy)
  • Direct mail, on the other hand — stands out, feels personal, and drives real engagement

Wait — what was that last part again?

That’s right:

Direct Mail Is the ABM Channel You Can’t Afford to Ignore

Direct mail checks every box ABM requires to win and retain high-value accounts:

✅ Hyper-personalized experiences. Unlike generic ads, mailers can include names, behavior-based triggers, and details that prove you understand your buyer.
✅ 350% better open rates. Direct mail pieces are opened 80-90% of the time, compared to only 20-30% for email.
✅ 40x response rates. On average, direct mail generates a 4% response rate to prospects lists and a 9% response rate for house lists. Email only sees ~0.1–0.6% response rate. That’s 7–40x better!
✅ The offline edge. Neurological research has proven that our brains respond and remember physical stimuli better than anything screen-based.
✅ Repeat engagement. Recipients interact with physical mail four times on average before discarding it — and each of those interactions is more memorable than anything digital.
✅ Perfectly timed messaging. Triggered direct mail ensures your mail arrives at the exact moment a lead takes action (like signing up, renewing, or attending an event).
✅ Trust and credibility. 76% of consumers said they trust mail, while only 39% trust online ads and only 43% trust social media ads.
✅ ROI you can prove. By targeting only your highest-value accounts, every dollar spent works harder and delivers measurable returns.

So how can you add this ABM secret weapon into your arsenal? We have several ideas and real-world examples to help you figure out the perfect fit for your funnel…

Direct Mail ABM Examples and Real-Life Use Cases

Here are a few ways savvy marketers weave direct mail into their ABM campaigns.

ABM Outreach Campaign Examples

Target specific people within the companies you want as clients by reaching out to them with personalized postcards. Make the message friendly but professional, addressing them by name with unique details that resonate with them.

Here are a few examples of quality ABM outreach mailers:

  • C-Suite Door Opener – Send postcards with executives’ names in bold and a personalized URL leading to a tailored landing page.
  • Post-Webinar Follow-Up – Mail a handwritten-style thank-you card after an event or webinar, paired with a QR code to book a meeting on your calendar.
  • Creative Mailer Kit – Use a themed mailer (like a “survival kit” or “starter pack”) to stand out and spark conversations with decision-makers.
  • Triggered Mailers – Sync postcards to CRM activity so they’re automatically sent after actions like downloading a whitepaper or signing up for a demo.
  • Birthday Celebrations – If your CRM contains birthday information, capitalize on it to mail birthday cards to create a highly personalized impression.

ABM birthday cards are easy to send through the PCM Integrations platform.

Here are just a couple of design examples — we have hundreds of templates to choose from, and a drag-and-drop design builder as well.

happy birthday automated postcard

ABM Renewal Reminder Campaign Examples

If your company is membership-based, mail renewal reminders to your clients to keep them connected to your brand. Offer to upgrade their plans or improve services to meet their current needs.

A few examples of renewal reminder campaigns:

  • Friendly Early Renewal Postcard – Send a postcard 30 days before expiration with a simple reminder: “Your membership is almost up — renew today to keep your benefits uninterrupted.”
  • Plan Upgrade Suggestion – Pair renewal mailers with messaging that highlights how an upgraded tier could better meet current business needs.
  • Triggered Renewal Alerts – Automate postcards tied to contract dates in your CRM so reminders arrive right when clients are most likely to take action.
  • Renewal Rewards – For high-value accounts that cross into your “renewal red zone” (say 10 days away from expiration without auto-renewal), send a special discount or offer that they’re unlikely to ignore

ABM Milestone Celebration Campaign Examples

Acknowledge special milestones to build and maintain long-term relationships.

Here are some ideas to get your creativity flowing:

  • Client Anniversary – Mail a postcard or small gift to celebrate the anniversary of a client signing on with your company.
  • Promotion Recognition – Congratulate key contacts on career moves (like a promotion) with a personalized note.
  • Company Milestones – Send a celebratory card when a client company reaches a big achievement, like a product launch or big anniversary year.
  • Contract Milestones – Mark the completion of a successful year or project with a thank-you card and optional upgrade offer.
  • Seasonal Celebrations – Acknowledge holidays or the start of a new fiscal year with a thoughtful, branded postcard that keeps your company top-of-mind.

happy birthday mailer

ABM Thank You Campaign Examples

As human beings, we crave acknowledgement and recognition for our deeds and hard work. You can stand out from the competition and win major brownie points for making your prospects feel seen and heard — a simple thank you can go a long way.

Here are examples of thank you campaigns that will make a great impression:

  • Post-Purchase Thanks – Mail a handwritten-style card after a big purchase or contract is signed to reinforce the relationship.
  • Event Participation – Thank attendees for joining your webinar, trade show, or executive dinner with a personalized postcard or small gift.
  • Referral Appreciation – Send a branded thank-you note (and optional reward) to accounts that refer new business your way.
  • Loyalty Recognition – Acknowledge long-term clients with a thank-you card after major renewals, showing they’re valued partners—not just customers.
  • End-of-Year Gratitude – Close out the year by mailing a card to key accounts expressing appreciation and looking forward to continued partnership.

Here’s a real Thank You campaign design example you can choose from within the PCM Integrations platform — along with hundreds of other templates already designed for you:

automated thank you card

Remember:

Every touchpoint you send is a chance to show high-value accounts that they matter.

The Best Part: Launching an ABM Direct Mail Campaign Is Easier than You Think

Launching a direct mail campaign doesn’t have to be manual, messy, or time-consuming. With modern automation, triggered direct mail is as simple as 1-2-3.

1. Set the rules – Choose the triggers (a sign-up, renewal date, milestone, etc.).
2. Personalize your message – Tailor each mailer with names, details, and offers.
3. Automate delivery – Once the trigger happens, your mailer goes out — without lifting a finger.

Instead of blasting digital ads into the void, you’re putting a tangible, personal reminder in the hands of the people who matter most.

Regardless of your industry, we have an automated mail plan for you. Here are some industry partners we already work with:

Jobber: Jobber is a home services software used by many businesses that are job-based. If you run a company in an industry such as landscaping, construction, home design, cleaning, plumbing, electrician work, or something similar, this platform can help you streamline projects and bring in new clients at the same time. You’ll have all your marketing, communication and organization in one place.

Salesforce: Salesforce is a customer relationship management platform that also offers marketing solutions like direct mail. You can add new contacts, stay in touch with loyal customers all from the same convenient location.

HighLevel: HighLevel (sometimes referred to as GoHighLevel) is also a CRM that can connect to PCM Integrations direct mail services. It allows businesses to integrate triggered postcard mailings into their marketing funnels with ease.

Our direct mail API is always expanding with new direct integration partners. If you don’t see your CRM on the list above, sign up for our newsletter to be notified as new partners are added.

Or you can trigger unlimited mailings with a PCM Integrations account. Simply create a PCM Integrations account to access the API portal, then select a mailer design from the hundreds available in the template library, or upload a custom design. After a design is selected, simply choose a trigger and generate a webhook URL. Then, copy and paste the webhook URL into the platform, CRM or application where the trigger takes place, and it’s all set.

The Bottom Line: If You Aren’t Using Direct Mail Automation for ABM, You’re Already Behind

Account-based marketing is about focus: putting your best effort into the accounts that will drive the most growth. Direct mail is the ABM channel that makes that focus felt — with personalization, timing, and trust that digital alone can’t deliver.

If you’re serious about growing revenue and winning enterprise-level accounts, it’s time to make direct mail your ABM secret weapon.