Software as a Service, or SaaS companies, have churn rates top of mind as a threat to their success. Understanding and mitigating churn risk is crucial for businesses since it directly impacts revenue and growth. Retaining existing customers is often more cost-effective than acquiring new ones, so addressing churn risk is vital for sustainable growth.

Reducing subscription loss has to be a top priority, and it requires a proactive and aggressive marketing approach.

Direct mail naturally grabs attention. There’s less competition in the mailbox, and (not surprisingly) many people still enjoy receiving something tangible. It stays in the home, is revisited multiple times, and increases the likelihood of action.

To prove just how effective direct mail can be for sales and marketing, here’s why it works:

  • Direct mail has an average engagement rate of 95% and is interacted with at least four times in the home. (MarketReach, 2021)
  • It holds attention better than digital—55% of people say they pay more attention to direct mail ads, compared to just 39% for digital. (Vericast, 2024)
  • When personalized, it’s even more effective: 84% of recipients are more likely to open and engage with tailored mail. (InfoTrends, 2015)

These are some examples of postcards you could mail in order to prevent customer churn:

Subscription Cancellation: If a customer cancels their monthly or annual subscription, mail them a postcard to bring them back. You could also include a discount or special offer for returning, like a free month off, or a free gift for signing up again.

Non-Renewal: If a customer chooses not to renew their contract when it expires, send out a postcard survey to ask why they are not renewing and also offer a special discount or gift to prevent them from following through with the action.

Downgrade: If a customer switches to a lower-tier plan with fewer features or a lower price, send them a mailer that entices them to keep the higher tier for longer.

Inactive User: Mail a postcard to a customer who is still subscribed but no longer uses the product or service to spark their action.

Is subscriber churn something you’re looking to fix? We can help you set up an automated direct mail campaign to re-engage customers and reduce the risk of drop-off.