If you have ever moved before, you know that creating a new life in a new town can be challenging and overwhelming at times. Singles or families look for local places to connect with to start life in a fresh area.

You can help them along the way by marketing your business to them!

Consider these statistics when marketing to prospects who have recently moved:

These studies show that new movers are poised and ready to shop for the services and products they need to start a new life in a new area!

Here’s how you can capitalize on this perfect opportunity with automated marketing.

1. Target new movers with new mover postcards.

You don’t have to do the work of finding new movers in your area; working with a professional ensures that a list of people who recently moved into your area is compiled quickly, and even daily.

After launching a new mover direct mail marketing campaign, the integration compiles a list of new movers every day and mails them a “Welcome to the neighborhood” postcard within 24-48 hours.

Since this marketing strategy works lightning fast, you get way ahead of your competition in the same service area. So as soon as your mailer hits a new mover’s mailbox, they can hang it on their fridge to use when they are ready or call you immediately for your help.

When this direct mail automation is intertwined into your marketing plan, mailing postcards is so easy. You can customize mailers according to your needs and even set a budget so you can manage marketing expenses.

For example, if you don’t want to be charged for more than 1,000 postcards a month, then as soon as the system hits 1,000 cards, it stops mailing them. You’ll never go over budget!

Just keep in mind that the more you market, the more leads you will receive. So a bigger budget will equal a great return on your investment.

2. Connect your CRM or website to an automated direct mail service.

Are you using a Customer Relationship Management platform to organize all of your leads, customers, and/or clientele? CRMs are a powerful tool for business when used correctly.

CRMs for the Home Services Industries: Jobber, Housecall Pro, ServiceTitan

CRMs for any type of business: Salesforce, HubSpot, Zoho

Once you have your contacts in a CRM system and organized according to the stage in the sales cycle, you can plan a radius miler campaign that targets the neighbors of your customers.

Here’s how it works:

  • Select a template postcard or create a new mailer that gets sent out to the neighbors of previous customers.
  • Once your mailer is complete, select the targeting criteria for your radius mailer campaign. These qualifications could include location, age, income, or home ownership status.
  • Determine how many mailers you want to send out a month. This helps you stick to a marketing budget.
  • Create the trigger in your CRM so that mailers go out automatically when a job has been completed.
  • After your business completes a service or transaction, go into your CRM and click “close job”, or whatever button you have to end the sale.
  • Mailers are automatically sent to neighboring homes to help increase new leads every month!

3. How to make the most of your new mover or radius mailer campaign.

So how do you ensure you generate the most leads and the most responses from your new mover postcards or radius mailers?

Personalizing your mailers with details about your prospects helps boost response rates. Studies show that 97% of direct mail users see higher response rates with direct mail that is personalized, and 56% said that response rates were significantly higher with customized direct mail.

Some details you can include are:

  • First name
  • Age
  • Gender
  • Homeowner Status

Beyond adding details about prospects, your business can also include a QR code that links to your website on the mailer, a positive five-star review from a previous customer, and a list of benefits that show why you are the best choice over the competition.

While your mailer is very important for instigating action, your business can launch coordinated digital ads, follow-up emails, SMS messages, and more – all within the convenience of your CRM!

At the end of the day, the best strategy for expanding business in your local area and finding new customers is automating your marketing communications with a clear plan.

The good news is that integrating direct mail into your CRM isn’t expensive or difficult. With PCM Integrations, you don’t have to pay any upfront fees, and you only pay for the postcards you mail.

Our marketing experts can also help you create a tailored integrated direct mail marketing plan that utilizes all of your marketing channels so that prospects and customers have consistent communication with your business.

Want to see how direct mail can boost your CRM follow-ups? Schedule a quick call with PCM Integrations – 1-800-690-0945.