Communication is everything when it comes to promoting your business.
But here’s the real challenge: how do you make sure your message actually lands?
Surprisingly, one of the biggest problems with outreach isn’t what you say, but whether your audience even sees it in the first place.
If your response has flatlined, it may not be that your message missed the mark — it’s because it never reached them at all.
Thankfully:
There’s an easy fix that has a near-perfect delivery rate and a response rate 9x better than email. Let’s get into it.
92% of marketers agree that email fails to generate leads
Email is still widely used, but it’s also oversaturated and heavily filtered.
- A remarkable 96.8% of people say they’ve received spam in some form
- An estimated 376 billion emails sent are daily in 2025, averaging 47 emails a day for every human being on Earth
- 82% of people miss important emails because their inbox is too full
Break that down further:
- 10.5% of emails ended up in the spam folder
- 6.4% were completely undelivered
That means nearly 1 in 6 emails you send might never be seen — no matter how polished your subject line or offer.
The truth is email is not at the top of the list when it comes to lead generation. Only 8% of marketers surveyed considered email marketing an effective channel for lead generation according to Forbes.
Simply stated:
Inbox overkill is making it increasingly difficult businesses to stand out. This oversaturation can lead to “email fatigue,” where recipients become overwhelmed and disengaged.
Your phone calls were blocked or labeled as unknown callers
Cold calling and even warm outreach are hitting a wall — all because newer phones are designed to block interruptions.
Here’s how phone manufacturers are fighting against cold calling:
- With iOS 13 (introduced in September 2019), Apple allowed users to “Silence Unknown Callers,” sending calls from unsaved numbers straight to voicemail
- iOS 26 is introducing AI-powered call screening, requiring unknown callers to state their name and purpose before a phone will even ring
- Google Pixel and Samsung phones both have similar tech that automatically screens calls and filters out suspected spam
These features are designed to protect consumers, but they also make it nearly impossible for businesses to connect with leads by phone, even when the call is legitimate.
Whether it’s email or phone, your message is often:
- Filtered out before it arrives
- Buried in a spam folder or voicemail box
- Automatically screened without human interaction
And for businesses that rely on timely outreach like real estate agents, service providers, marketing software, or local retailers that’s a major problem.What are your alternatives?
Break through with a marketing channel 9x more effective than email
Unlike email and cold calling, direct mail reaches your targets without filters or opt-in barriers.
- No inbox algorithms
- No spam folders
- No call blocks or screeners
When you send a postcard, letter, or brochure, it lands physically in someone’s mailbox every time. It’s a reliable way to reach your audience.
In fact:
Direct mail has a response rate up to 9x higher than any other marketing channel!
Additionally, when you combine direct mail with QR codes, trackable URLs, or automated triggers from your CRM, direct mail becomes just as measurable and scalable as email or SMS, without the risk of getting filtered out
Working with a direct mail marketing professional like us also gives you an edge on your competition. We use address verification processes so that you never mail duplicate addresses and the mailers are sent to the most up-to-date addresses on record from the USPS.
Want to get started today? Call us and we’ll help you prioritize a direct mail marketing campaign so that your messages get read every time.